Overcome Your competition That has a Sturdy Personal Brand.
About 75% of the 22 million small businesses in the U.S. are owned and managed by way of a single individual. The normal business reflects the solo owner’s values, tastes and personality. Above all, the business enterprise and its owner are inseparable in the eyes of customers and prospects.
You can turn personal involvement into marketplace advantage by creating a strong, distinct Personal Brand identity.
What is a Personal Brand?
Personal branding represents a strong personal self promotion and business strategy. You produce a Personal Brand based on your talents, skills and values. This Personal Brand identity becomes the inspiration for all your marketing efforts. With a definite marketing identity, you can intentionally shape positive perceptions about you – while the symbol for your company.
Think of brands you utilize and recognize. Your perceptions about those brands have already been shaped by consistent and persistent marketing messages. Whenever your personal experience as a customer confirms those messages, the brand perception becomes reality.
Have you any idea any small businesses with a powerful brand identity?
One of the very powerful business owners tools is personal branding. Examples of people who created strong Personal Brands and developed them into multi-million-dollar enterprises include Oprah Winfrey, Martha Stewart, Nora Roberts, Stephen Covey, Tiger Woods and Tommy Hilfiger.
However, hardly any business owners use branding to be distinctive from their competitors. You’re likely to keep yourself updated of a company owner with a powerful Personal Brand ONLY if they’re active in your market space or network website personal branding Most business owners just don’t understand how — and won’t make the time and effort — to utilize personal brand reputation building as a highly effective marketing strategy.
Personal Branding represents one of the very powerful — and under used — business owners tools!
How can you produce a strong Personal Brand?
Follow the five steps to produce your Personal Brand identity. The procedure is adapted from Brand Me, Inc: How To Be Distinctive And Remarkable In What You Do And How You Do It, helpful tips for business owners.
Step 1: Define Your Target: Everybody is NOT a potential buyer for what you need to offer. The greatest mistake you may make has been unclear about your target customer. Write a detailed description of the one who is the ideal buyer.
Step 2: Identify Your “True” Competition: Never mind who YOU think your competitors is. Would you your target buyer consider when searching for products and services like those you offer?
Step 3: Find Your Point of Difference: A great marketing myth is that your Brand has to be unique. There isn’t to be unique. But you need to differ vs. your competitors AND highly relevant to your target. List all of the ways you’re distinctive from the folks and companies your target buyer considers as alternatives. Then review the list and circle only what’s most highly relevant to the mark customer. You should identify someone to three items which qualify as your Point of Difference.
Step 4: Write Your Personal Brand Statement: This strategic statement pulls together your results from steps 1-3. Write one paragraph with three sentences that (1) describes your target buyer and what they want, (2) your true competitive frame of reference and (3) your point of difference. This statement becomes your Personal Brand Identity. It is an inside reference, not a thing you say or write to other people.
Step 5: Create Your Personal Brand Marketing Plan: You bring your Personal Brand your by how you communicate verbally, in writing and visually. Your Personal Brand Statement represents the fist steps for preparing a marketing plan. Now, you have the inspiration to produce a brandname promotion strategy. Use your Personal Brand Statement to produce, evaluate or revamp ALL your marketing materials. Your Personal Brand Statement becomes the basis for from your’elevator speech’to your web site copy, even how you answer your phone.
Build your Personal Brand and beat the competition.
You do not desire a catchy slogan, fancy logo or clothes that match your marketing materials. And that you do not desire a big marketing budget, since you just establish your Personal Brand within your target market space or niche. Building your Personal Brand mostly requires commitment.
Bear in mind, your Brand is established by other people’s experiences and perceptions of what you do and how you do it. Few business owners even realize they can shape other peoples’perceptions as a marketing strategy. Few will invest time or effort. So it’s much easier than you may think to ascertain an advantage for your company with an exceptional Personal Brand that reflects the most effective YOU need to offer.